218 days ago • cryptodaily
VeraViews and Alkimi Exchange Forge New Partnership to Revolutionize Digital Advertising
Two pioneering companies in the blockchain-based advertising landscape—VeraViews, under the Verasity ($VRA) umbrella, and Alkimi, a decentralized advertising exchange built on Ethereum – have announced their new joint venture today on August 22. The duo claims that their collaboration has the potential to redefine what's achievable in digital advertising, particularly in combating lack of transparency and inefficiency.
As Verasity has long argued, the advertising industry has grappled with challenges around transparency. Advertisers are often in the dark about where their ads appear, raising concerns over brand safety and ROI. The new partnership looks set to address these long-standing issues by integrating VeraViews' 'Proof of View' (PoV) technology into Alkimi Exchange's ad platform.
Within the collaboration, Alkimi's network of publishers can tap into VeraViews' ad stack, thus gaining access to a verified audience within VeraViews' network. Simultaneously, VeraViews will be able to scale up its monetization through Alkimi Exchange’s robust network of advertising partners.
“The decentralised advertising ecosystem is still nascent, and we’re delighted that VeraViews and Alkimi Exchange have found ways to leverage our innovative technology solutions in synergy, working together to achieve our common goal of bringing trust and transparency to the programmatic advertising supply chain,” says David Murray, Demand Director at VeraViews.
Ben Putley, the CEO & Co-Founder of Alkimi Exchange, adds, "Our collaboration symbolises not just a mutual understanding of our industry’s future, but also a shared commitment to drive sustainable growth, forge new pathways, and redefine the boundaries of what’s possible. "
Broader Impact on the Advertising and Blockchain Landscape
Verasity has already been a strong advocate for using tech-based solutions to battle chronic challenges that plague digital advertising for several years. Its technology is already integrated into several significant video hosting and publishing platforms, including its notable partnerships with Brightcove Marketplace and Hoopla Digital.
The integration between VeraViews and Alkimi Exchange could serve as a significant step in eradicating some of these pervasive issues – which according to British newspaper The Guardian affects a whopping 25 percent of all digital advertisements.
Should this alliance between VeraViews and Alkimi Exchange demonstrate success in mitigating fraud and increasing transparency, it may pave the way for broader adoption within the burgeoning blockchain sector – and in turn revolutionize an industry that is estimated to rise to more than a trillion US dollars annually in the coming years.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
218 days ago • cryptodaily
VeraViews and Alkimi Exchange Forge New Partnership to Revolutionize Digital Advertising
Two pioneering companies in the blockchain-based advertising landscape—VeraViews, under the Verasity ($VRA) umbrella, and Alkimi, a decentralized advertising exchange built on Ethereum – have announced their new joint venture today on August 22. The duo claims that their collaboration has the potential to redefine what's achievable in digital advertising, particularly in combating lack of transparency and inefficiency.
As Verasity has long argued, the advertising industry has grappled with challenges around transparency. Advertisers are often in the dark about where their ads appear, raising concerns over brand safety and ROI. The new partnership looks set to address these long-standing issues by integrating VeraViews' 'Proof of View' (PoV) technology into Alkimi Exchange's ad platform.
Within the collaboration, Alkimi's network of publishers can tap into VeraViews' ad stack, thus gaining access to a verified audience within VeraViews' network. Simultaneously, VeraViews will be able to scale up its monetization through Alkimi Exchange’s robust network of advertising partners.
“The decentralised advertising ecosystem is still nascent, and we’re delighted that VeraViews and Alkimi Exchange have found ways to leverage our innovative technology solutions in synergy, working together to achieve our common goal of bringing trust and transparency to the programmatic advertising supply chain,” says David Murray, Demand Director at VeraViews.
Ben Putley, the CEO & Co-Founder of Alkimi Exchange, adds, "Our collaboration symbolises not just a mutual understanding of our industry’s future, but also a shared commitment to drive sustainable growth, forge new pathways, and redefine the boundaries of what’s possible. "
Broader Impact on the Advertising and Blockchain Landscape
Verasity has already been a strong advocate for using tech-based solutions to battle chronic challenges that plague digital advertising for several years. Its technology is already integrated into several significant video hosting and publishing platforms, including its notable partnerships with Brightcove Marketplace and Hoopla Digital.
The integration between VeraViews and Alkimi Exchange could serve as a significant step in eradicating some of these pervasive issues – which according to British newspaper The Guardian affects a whopping 25 percent of all digital advertisements.
Should this alliance between VeraViews and Alkimi Exchange demonstrate success in mitigating fraud and increasing transparency, it may pave the way for broader adoption within the burgeoning blockchain sector – and in turn revolutionize an industry that is estimated to rise to more than a trillion US dollars annually in the coming years.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
231 day ago • cryptodaily
LBank Labs Backs Puffer Finance’s Seed Round Led By Lemniscap and Lightspeed Faction
Road Town, BVI, August 9th, 2023, ChainwireLBank Labs, a leading blockchain venture fund, is excited to announce its investment in Puffer Finance alongside investors such as Brevan Howard, Bankless Ventures, Animoca Ventures, and others to help create a capital-efficient and permissionless staking pool through its open-source project Secure-Signer.Puffer Finance recognizes the challenges validators face in the Ethereum Proof of Stake network, such as the risk of losing all ETH staked to slashing penalties. Secure-Signer is a remote signing tool designed to prevent validators from committing slashable offenses, limiting access to validator keys to mitigate the effect of software bugs and user errors to protect stakers from costly penalties that disproportionately impact solo stakers.In addition, Puffer Finance is working on a protocol to lower the barrier of entry for at-home stakers and provide access to additional streams of revenue, allowing for a financially viable alternative to centralized Liquid Staking Providers. With the advancement of Ethereum’s ZK-rollup adoption, Puffer validators can also potentially earn additional revenue through unique restaking services that are exclusive to Puffer’s tech stack.Jason Vranek and Amir Forouzani, Co-founders of Puffer, expressed excitement about the collaboration with LBank Labs, highlighting the synergy between Puffer and LBank Labs’ scale across the market.“We are thrilled to have LBank Labs partnering with us at Puffer Finance. Their deep understanding of the liquid staking, combined with their keen industry insight, makes them an invaluable ally. This collaboration signals an exciting chapter of innovation and growth for us both."LBank Labs aims to focus on its Platform Standard Ecosystem thesis and Puffer Finance stands out as an exceptional example of standard in the liquid staking space. One of the values that LBank Labs sees in its future portfolio companies is ‘how can this project change the industry standard’ “In that perspective, Puffer can contribute to bringing 100 million users to the crypto space with the mission to create universal and fair access to decentralized assets for billions of people”Nathalie, Principal Investor at LBank Labs said: "We believe in the same vision that puffer sees in liquid staking. We look forward to working closely with Puffer to lower the barrier to entry for retail stakers and promote the decentralization on ETH staking."Some of the other investors joining Puffer's latest round include Brevan Howard, Bankless Ventures, Animoca Ventures, and community funds such as 33DAO, WAGMI33, and Concave. Puffer Finance had previously raised $650K in a pre-seed round led by Jump Crypto in June 2022. Additionally, they received the Ethereum Foundation's Grant for developing a public good called Secure Signer, which has already been open-sourced for public use.About LBank LabsLBank Labs, a prominent player in the web3 space, manages a versatile $100 Million fund that extends beyond specific protocols and exchanges. With a team of experienced web3 veterans from prestigious entities, they have built an extensive network of expertise and connections. Their investment strategy includes fund-of-fund investments, direct investments in early-stage projects, and liquid projects, enabling them to explore diverse opportunities. Lbank Labs actively promotes their investment thesis, “The Other Angle,” through engaging discussions and focuses on the PSE principles to foster sustainable growth and innovation in the web3 landscape. With a Fund of Fund network comprising 12 funds and over $1 billion in AUM, and offices in seven global regions, Lbank Labs is well-positioned to expand their network and drive innovation in the web3 ecosystem, together with their partners and collaborators.ContactLBank [email protected]
2332 days ago • cryptodaily
Bitcoin believer split widens further
It may at first seem rather perverse that the continuing increase in the value of Bitcoin, the most successful cryptocurrency to date, should result in a bigger divide between those who believe in the new digital currency and those who are still sceptical.
Schools of thought vary from people who believe we are seeing the firming-up of a new global currency, to people who maintain that this new phenomenon is nothing more than a fraud. Those who position themselves between the two extremes are either sitting back reserving judgment, or are those who believe Bitcoin to be a genuine long-term currency, but that the cryptocurrency is currently going through a highly speculative phase.
Your own stand in where the truth lies will depend on three approaches.
1. The number of genuine holders vs the pure speculators
The genuine holders of Bitcoin are those who are of the opinion that the future value of the cryptocurrency is outside the control of banks and governments. This group of people are also convinced about the technology behind Bitcoin, believing that this will imbue the digital currency with an innovative long-standing advantage.
At this point in time, there is no clear understanding of how many genuine holders of Bitcoins there are against sheer speculators. The smaller the genuine camp is in proportion to the speculators, the greater the fluctuation of the value is likely to be.
2. The potential for widespread take-up
Will Bitcoin be used by a wider audience simply for making transactions, or will they be used for savings? Those in favour of Bitcoin as a long-term currency think that it is only a matter of time. The fact the CME will offer Bitcoin futures and that Japan decided just last month to accept Bitcoin as legal tender, fuel their fire of belief.
The sceptics, on the other hand, are simply waiting for banks and governments to step in and crackdown. They are convinced that the authorities will want to outlaw a cryptocurrency that is outside of their influence and that, in their opinion, doesn’t have appropriate consumer protection. They see China’s stand against Bitcoin as a significant factor.
3. Financial manipulation
Bitcoin holders are advantaged by the fact that initiatives like hedge funds face a hard time trying to “short” the digital currency. Not only is it hard to borrow Bitcoin, but there aren’t any assets around to fabricate proxies that can influence the pricing mechanism. What this boils down to is that the Bitcoin market is biased towards the long.
There are those, however, who believe that the arrival of future trading in Bitcoins will result in easier exchange and price manoeuvrability opening up the way for the “shorts” to become more involved.
Make up your own mind
You must, of course, draw your own opinions for what the future of Bitcoin holds.
2332 days ago • cryptodaily
Bitcoin believer split widens further
It may at first seem rather perverse that the continuing increase in the value of Bitcoin, the most successful cryptocurrency to date, should result in a bigger divide between those who believe in the new digital currency and those who are still sceptical.
Schools of thought vary from people who believe we are seeing the firming-up of a new global currency, to people who maintain that this new phenomenon is nothing more than a fraud. Those who position themselves between the two extremes are either sitting back reserving judgment, or are those who believe Bitcoin to be a genuine long-term currency, but that the cryptocurrency is currently going through a highly speculative phase.
Your own stand in where the truth lies will depend on three approaches.
1. The number of genuine holders vs the pure speculators
The genuine holders of Bitcoin are those who are of the opinion that the future value of the cryptocurrency is outside the control of banks and governments. This group of people are also convinced about the technology behind Bitcoin, believing that this will imbue the digital currency with an innovative long-standing advantage.
At this point in time, there is no clear understanding of how many genuine holders of Bitcoins there are against sheer speculators. The smaller the genuine camp is in proportion to the speculators, the greater the fluctuation of the value is likely to be.
2. The potential for widespread take-up
Will Bitcoin be used by a wider audience simply for making transactions, or will they be used for savings? Those in favour of Bitcoin as a long-term currency think that it is only a matter of time. The fact the CME will offer Bitcoin futures and that Japan decided just last month to accept Bitcoin as legal tender, fuel their fire of belief.
The sceptics, on the other hand, are simply waiting for banks and governments to step in and crackdown. They are convinced that the authorities will want to outlaw a cryptocurrency that is outside of their influence and that, in their opinion, doesn’t have appropriate consumer protection. They see China’s stand against Bitcoin as a significant factor.
3. Financial manipulation
Bitcoin holders are advantaged by the fact that initiatives like hedge funds face a hard time trying to “short” the digital currency. Not only is it hard to borrow Bitcoin, but there aren’t any assets around to fabricate proxies that can influence the pricing mechanism. What this boils down to is that the Bitcoin market is biased towards the long.
There are those, however, who believe that the arrival of future trading in Bitcoins will result in easier exchange and price manoeuvrability opening up the way for the “shorts” to become more involved.
Make up your own mind
You must, of course, draw your own opinions for what the future of Bitcoin holds.
2366 days ago • cryptodaily
12 Month Forecast For Bitcoin, What Do We See
If you have invested in Bitcoins, you are likely to be keeping a close eye on the price. But, just what have the experts predicted for Bitcoin for the coming year, and overall long term? For the most part, experts are predicting big things for Bitcoin. Many believe that we are not even close to hitting the tip of the iceberg, and that great things are set to happen. So, are there any predicted troughs along the way? Read on to find out what the experts think.
The Good:
The majority of experts have predicted great things for Bitcoin. Anyone in the industry will agree that masterluc is something of a legend in the Bitcoin community, so when he has predicted that Bitcoin will reach $15,000 by the end of this year, people are listening. He has gained this reputation as being a Bitcoin oracle, after he called the top of the Bitcoin bubble in November 2013. He has since predicted that not only will Bitcoin reach $15,000 before the year is out, but it will also reach between $40,000-$110,000 by the end of the bull run – something that he feels will be by the end of 2019. Ronnie Moas, the founder of Standpoint Research has mirrored masterluc’s prediction of success.
Although, he looks further into the future, noting that despite Bitcoin being more than three times more valuable than gold, we are only at the very tip of the iceberg, and predicts the prices to soar to $15,000-$20,000 in the next three years. Kay Van-Petersen, a Saxo Bank analyst predicts that the market capitalisation of Bitcoin could grow to $1.75 trillion, making each Bitcoin worth $100,000.
Although this is longer term than other experts, as he is looking across a ten-year period, he has made successful predictions before. He is assuming that all cryptocurrencies will account for 10% of the ADV of fiat currency trade in 10 years, and this currently stands at over $5trillion. Ten percent of this is $500 billion, and he has predicted that Bitcoin will account for 35% of this share, which would bring Bitcoin total up to $175billion. So, when you consider that there will be approximately 17 million Bitcoin’s in circulation in ten years’ time, each Bitcoin will be worth over $100,000.
He is very quick to add that he feels that Bitcoin is here to stay, stating, “This is not a fad, cryptocurrencies are here to stay”.
Other experts, such as Alena Vranova and Vinny Linghm echo this, agreeing that the price of Bitcoin is set to rise. Vranova believe that the price could rise quicker than expected if more countries begin to legalise it. Linghm agrees with this statement, and suggests that there are three main reasons that the price will rise. These are; the rising venture capital investments in blockchain technology, a huge number of Bitcoin acceptance and finally, the limited supply of Bitcoin. He has also made a statement saying that he has a “strong belief” in Bitcoin, and does not consider Ethereum to be the biggest competitor.
The Bad:
Unfortunately, not all experts are predicting big things for Bitcoin, and some have predicted pit falls that the cryptocurrency could fall into. Obviously, Bitcoin suffered a small set back when China banned cryptocurrency, and although it quickly recovered, other milestones like this could have a negative impact on the currency as a whole.
Thomas Glucksmann, who is head of APAC business development ultimately believes that in a year, the price of Bitcoin is likely to have increased; however, he has warned investors that they should get themselves ready for volatility in November. He believes the cause of this will be because some investors in the Bitcoin community might move to reject SegWit2X, which could create another split in Bitcoin, and potentially create another cryptocurrency, thus affecting the current price of Bitcoin.
Alena Vranova, has predicted another possible outcome for Bitcoin, and unfortunately, it does not fare as well as the previous one. Vranova predicted that if there is any negativity within Bitcoin, such as volatility or restricted legislation, the price might crash to just $50 per Bitcoin. Obviously, this is a huge difference to earlier predictions, but goes to show how majorly something can affect the cryptocurrency.
The Ugly:
Finally, it is important to recognise that not everyone sees Bitcoin being as successful as others do.
Mark Cuban; founder of MicroSolutions and Broadcast.com has recently attacked Bitcoin on Twitter, making claims that it is not a currency, merely a bubble. His Tweets included; “I think it’s in a bubble. I just don’t know how much it corrects. When everyone is bragging about how east they are making $=bubble”. His main complaint comes with the fact that it is not Bitcoin that is successful, rather the blockchain that surrounds it. He backs up his opinion further by stating that currencies have to be stable in order to be reliable, which he does not believe Bitcoin to be, saying; “Just because Bitcoin’s exchange rate has reached thousands of dollars, this doesn’t mean that anyone would be willing to give you thousands of dollars for your Bitcoin.”. Peter Schiff, who is an investor who predicted the 2008 mortgage crisis, mirrors the opinion of Cuban, and has likened Bitcoin and other cryptocurrencies as a Ponzi scheme that has been built on “just plain greed”. He also feels that there is simply no way to predict what will happen to Bitcoin in the future as it is just so volatile.
Finally, Tony Robbins closely follows Bitcoin, but is not completely sold at all, comparing an investment in the popular cryptocurrency to a trip to Vegas. He says, “I think [Bitcoin] is very iffy…I don’t have a clue. I look at that as it’s like going to Vegas”. He agrees that whilst some investments could make you a lot of money, they simply are not predictable or steady, advising investors to only invest what they can afford to lose.
References And Further Reading:
Express; Bitcoin price forecast: Bitcoin will recover from China crackdown, predicts experts
Futurism; Expert Predicts Bitcoin Will Be Worth Up To $20,000 in the Next Three Years
Futurism; Get Ready. Renowned Bitcoin Trader Says The Currency Will Hit $15,000 in 2017
Futurism; Mark Cuban Asserts That Bitcoin Is Not Currency
The CoinTelegraph; Legendary Bitcoin Trader “masterluc” Predicts $15,000 Bitcoin This Year
CNBC; Bitcoin could hit $100,000 in 10 years, says the analyst who correctly called its $2,000 price
CNBC; Bitcoin could be heading to $6,000 by year-end but brace for volatility, experts say
CNBC; Tony Robbins says investing in Bitcoin is ‘like going to Vegas’
Steemit Bitcoin; Bitcoin price predictions from Experts
Bitcoinist; How far will Bitcoin go in 2017? Experts weigh in with predictions
2366 days ago • cryptodaily
12 Month Forecast For Bitcoin, What Do We See
If you have invested in Bitcoins, you are likely to be keeping a close eye on the price. But, just what have the experts predicted for Bitcoin for the coming year, and overall long term? For the most part, experts are predicting big things for Bitcoin. Many believe that we are not even close to hitting the tip of the iceberg, and that great things are set to happen. So, are there any predicted troughs along the way? Read on to find out what the experts think.
The Good:
The majority of experts have predicted great things for Bitcoin. Anyone in the industry will agree that masterluc is something of a legend in the Bitcoin community, so when he has predicted that Bitcoin will reach $15,000 by the end of this year, people are listening. He has gained this reputation as being a Bitcoin oracle, after he called the top of the Bitcoin bubble in November 2013. He has since predicted that not only will Bitcoin reach $15,000 before the year is out, but it will also reach between $40,000-$110,000 by the end of the bull run – something that he feels will be by the end of 2019. Ronnie Moas, the founder of Standpoint Research has mirrored masterluc’s prediction of success.
Although, he looks further into the future, noting that despite Bitcoin being more than three times more valuable than gold, we are only at the very tip of the iceberg, and predicts the prices to soar to $15,000-$20,000 in the next three years. Kay Van-Petersen, a Saxo Bank analyst predicts that the market capitalisation of Bitcoin could grow to $1.75 trillion, making each Bitcoin worth $100,000.
Although this is longer term than other experts, as he is looking across a ten-year period, he has made successful predictions before. He is assuming that all cryptocurrencies will account for 10% of the ADV of fiat currency trade in 10 years, and this currently stands at over $5trillion. Ten percent of this is $500 billion, and he has predicted that Bitcoin will account for 35% of this share, which would bring Bitcoin total up to $175billion. So, when you consider that there will be approximately 17 million Bitcoin’s in circulation in ten years’ time, each Bitcoin will be worth over $100,000.
He is very quick to add that he feels that Bitcoin is here to stay, stating, “This is not a fad, cryptocurrencies are here to stay”.
Other experts, such as Alena Vranova and Vinny Linghm echo this, agreeing that the price of Bitcoin is set to rise. Vranova believe that the price could rise quicker than expected if more countries begin to legalise it. Linghm agrees with this statement, and suggests that there are three main reasons that the price will rise. These are; the rising venture capital investments in blockchain technology, a huge number of Bitcoin acceptance and finally, the limited supply of Bitcoin. He has also made a statement saying that he has a “strong belief” in Bitcoin, and does not consider Ethereum to be the biggest competitor.
The Bad:
Unfortunately, not all experts are predicting big things for Bitcoin, and some have predicted pit falls that the cryptocurrency could fall into. Obviously, Bitcoin suffered a small set back when China banned cryptocurrency, and although it quickly recovered, other milestones like this could have a negative impact on the currency as a whole.
Thomas Glucksmann, who is head of APAC business development ultimately believes that in a year, the price of Bitcoin is likely to have increased; however, he has warned investors that they should get themselves ready for volatility in November. He believes the cause of this will be because some investors in the Bitcoin community might move to reject SegWit2X, which could create another split in Bitcoin, and potentially create another cryptocurrency, thus affecting the current price of Bitcoin.
Alena Vranova, has predicted another possible outcome for Bitcoin, and unfortunately, it does not fare as well as the previous one. Vranova predicted that if there is any negativity within Bitcoin, such as volatility or restricted legislation, the price might crash to just $50 per Bitcoin. Obviously, this is a huge difference to earlier predictions, but goes to show how majorly something can affect the cryptocurrency.
The Ugly:
Finally, it is important to recognise that not everyone sees Bitcoin being as successful as others do.
Mark Cuban; founder of MicroSolutions and Broadcast.com has recently attacked Bitcoin on Twitter, making claims that it is not a currency, merely a bubble. His Tweets included; “I think it’s in a bubble. I just don’t know how much it corrects. When everyone is bragging about how east they are making $=bubble”. His main complaint comes with the fact that it is not Bitcoin that is successful, rather the blockchain that surrounds it. He backs up his opinion further by stating that currencies have to be stable in order to be reliable, which he does not believe Bitcoin to be, saying; “Just because Bitcoin’s exchange rate has reached thousands of dollars, this doesn’t mean that anyone would be willing to give you thousands of dollars for your Bitcoin.”. Peter Schiff, who is an investor who predicted the 2008 mortgage crisis, mirrors the opinion of Cuban, and has likened Bitcoin and other cryptocurrencies as a Ponzi scheme that has been built on “just plain greed”. He also feels that there is simply no way to predict what will happen to Bitcoin in the future as it is just so volatile.
Finally, Tony Robbins closely follows Bitcoin, but is not completely sold at all, comparing an investment in the popular cryptocurrency to a trip to Vegas. He says, “I think [Bitcoin] is very iffy…I don’t have a clue. I look at that as it’s like going to Vegas”. He agrees that whilst some investments could make you a lot of money, they simply are not predictable or steady, advising investors to only invest what they can afford to lose.
References And Further Reading:
Express; Bitcoin price forecast: Bitcoin will recover from China crackdown, predicts experts
Futurism; Expert Predicts Bitcoin Will Be Worth Up To $20,000 in the Next Three Years
Futurism; Get Ready. Renowned Bitcoin Trader Says The Currency Will Hit $15,000 in 2017
Futurism; Mark Cuban Asserts That Bitcoin Is Not Currency
The CoinTelegraph; Legendary Bitcoin Trader “masterluc” Predicts $15,000 Bitcoin This Year
CNBC; Bitcoin could hit $100,000 in 10 years, says the analyst who correctly called its $2,000 price
CNBC; Bitcoin could be heading to $6,000 by year-end but brace for volatility, experts say
CNBC; Tony Robbins says investing in Bitcoin is ‘like going to Vegas’
Steemit Bitcoin; Bitcoin price predictions from Experts
Bitcoinist; How far will Bitcoin go in 2017? Experts weigh in with predictions