Binance Elevates Yi He to Co-CEO as Exchange Pushes New Youth-Focused Product Strategy

Leadership Shift Signals Strategic Reset at the World’s Largest Crypto Exchange
TL;DR
- Yi He steps in as Binance’s new co-CEO alongside Richard Teng on Dec. 3, 2025, marking a major leadership reset.
- The move follows years of regulatory pressure and internal restructuring after CZ’s legal fallout and subsequent presidential pardon.
- Binance launches “Binance Junior,” a savings-only crypto account for ages 6–17, along with a children’s book to build early financial literacy.
Binance introduced a sweeping leadership realignment on December 3, 2025, appointing co-founder Yi He as co-CEO alongside Richard Teng, a decision that reshapes the exchange’s executive structure after a turbulent regulatory stretch. Yi He, long regarded as one of the most influential figures inside the company, shifts from her role overseeing customer service and growth operations to formally sharing command of the exchange’s direction.

Richard Teng framed the decision as an effort to reinforce stability and transparency, emphasizing that Yi “has been a core part of Binance since the very beginning” and is central to building a digital-asset ecosystem engineered for longevity. The timing underscores a strategic recalibration as the company continues navigating the consequences of earlier compliance failures tied to Changpeng Zhao, who pleaded guilty to inadequate anti-money-laundering controls, paid substantial fines, served jail time, and was later pardoned by the U.S. president.
The leadership reset arrives alongside a new product initiative that pushes Binance deeper into long-term user-lifecycle planning: the launch of Binance Junior, a crypto savings sub-account for children aged 6–17. The product restricts trading entirely and allows only flexible-earn savings features, positioning it as a controlled, education-oriented entry point into digital finance.
Parents retain full oversight, funding the account directly from their main wallet or through on-chain transfers, while receiving instant notifications on all activity and the ability to shut down the junior account at any moment. Teenagers aged 13 and up gain access to limited transfers under daily caps, though transfers to unrelated adults remain blocked to reduce misuse risks and regulatory exposure. Binance pairs the launch with a self-published educational book, ABC’s of Crypto, a simplified introduction to blockchain concepts targeting families adopting the platform’s youth-focused savings model.
The dual announcement reflects a broader repositioning inside Binance: stabilizing governance with a veteran insider at the helm while expanding into family-oriented financial products designed to cultivate long-term platform loyalty. Yi He’s elevation signals continuity with the company’s founding DNA but also a readiness to operate under heightened regulatory scrutiny, while Binance Junior illustrates a push to embed crypto into everyday financial habits from an early age. Together, the moves show an exchange attempting to rebuild resilience, credibility, and growth momentum after one of the most consequential legal chapters in its history.
This article has been refined and enhanced by ChatGPT.