USDBitMine to Invest $200 Million in MrBeast’s Beast Industries as Ethereum Treasury Firm Expands Beyond Crypto Holdings
$200M Deal Links Public Ethereum Treasury Company With World’s Largest Creator Business
TL;DR
- BitMine Immersion Technologies announced a $200 million equity investment into MrBeast’s Beast Industries, with the deal expected to close around Jan. 19, 2026.
- The publicly traded Ethereum treasury firm said the investment marks a strategic expansion beyond ETH holdings into consumer and creator-driven businesses.
- Beast Industries reported roughly $400 million in revenue in 2024 and reaches more than 450 million subscribers with about 5 billion monthly views.
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According to BitMine Immersion Technologies on Jan. 15, 2026, it is going to invest $200 million into Beast Industries, the business empire founded by YouTube creator Jimmy Donaldson, widely known as MrBeast. The transaction, announced during BitMine’s annual stockholder meeting in Las Vegas, is expected to close on or about Jan. 19, 2026, according to the company. BitMine trades publicly under the ticker BMNR and positions itself as the largest Ethereum treasury company globally.
BitMine stated that the investment represents one of its largest capital deployments outside of direct cryptocurrency holdings. The company has previously said its long-term objective is to hold up to 5% of Ethereum’s total supply, building a balance sheet strategy centered on ETH accumulation. The $200 million commitment to Beast Industries was described by the firm as a strategic move rather than a passive financial investment.
Beast Industries operates a diversified portfolio of consumer and media businesses anchored by MrBeast’s global online presence. The company oversees multiple YouTube channels with a combined subscriber base exceeding 450 million and generates approximately 5 billion views per month across its content platforms. Its operations span packaged food brand Feastables, the MrBeast Burger virtual restaurant chain, consumer merchandise, mobile services, and large-scale philanthropic initiatives.
According to reports cited in the announcement, Beast Industries generated around $400 million in revenue in 2024, underscoring its scale beyond advertising-driven content creation. The company has also filed trademarks related to financial services under the name “MrBeast Financial,” though no product launch details have been disclosed. Neither BitMine nor Beast Industries released valuation figures or the precise ownership stake tied to the $200 million investment.
BitMine Chairman Tom Lee said the company views Beast Industries as uniquely positioned among digital media firms. “MrBeast and Beast Industries, in our view, are the leading content creators of our generation, with a reach and engagement unmatched by GenZ, GenAlpha, and Millennials,” Lee said in the announcement. The company did not specify whether the investment includes board representation or governance rights.
Beast Industries Chief Executive Officer Jeff Housenbold confirmed the partnership and referenced potential collaboration around financial products. “We are excited to welcome Tom Lee and BitMine as new investors… we look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform,” Housenbold said. No timeline or scope for such services was provided.
The announcement linked the transaction to BitMine’s broader strategy of deploying Ethereum-derived capital into non-crypto-native businesses with large consumer reach. BitMine said its ETH treasury would serve as the funding source for the $200 million investment, marking a shift from pure asset accumulation toward venture-style allocations. The company did not disclose whether additional investments of a similar nature are planned following the expected Jan. 19, 2026 closing date.
This article has been refined and enhanced by ChatGPT.
