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Binance Founder Channels BNB Into BSC Ecosystem Support
Changpeng Zhao has introduced a tiered pricing structure for direct messages on ReachMe.io, a platform inspired by his ideas about a Pay to Reach system on March 9, 2025, aimed at streamlining communication between crypto users and key opinion leaders. The model allows users to send messages to verified individuals, including CZ himself, in exchange for a fee paid in BNB.
The system was created to manage high message volumes and prioritize meaningful engagement while discouraging spam. Over time, the price to contact CZ has increased significantly—from 0.04 BNB to 0.1 BNB, then to 0.2 BNB. At the time of writing, it stands at 1 BNB per message, which means it costs $635 to send a message to him.
The platform requires messages to be brief and direct. Users must send text-only messages with no paragraph breaks, and content is automatically merged into one block. CZ has shared communication guidelines for those reaching out: clearly state the purpose, identify the desired action, mention any offer or value provided, and keep the message within one paragraph. Topics such as project pitches, listing requests, or inquiries related to Launchpad or Launchpool are discouraged. The system does not offer message formatting, bulk discounts, or prioritization, and each message must be paid individually.
The steady price increases were driven by message volume. At 0.04 BNB, CZ reportedly received over 100 messages daily. The 0.1 BNB adjustment did not reduce this volume significantly, prompting a further increase to 0.2 BNB, which brought the number of messages to around 10 per day. The latest move to 1 BNB is intended to reduce volume further and ensure only high-priority messages are sent. Each transaction includes a 10% platform fee. CZ has committed to replying to all paid messages, removing the need for a refund mechanism.
According to CZ, all BNB fees received on his public address will be either donated or used to support projects within the BNB Smart Chain ecosystem. He noted that using the funds to purchase tokens from BSC projects may be one of the simplest ways to contribute to their growth. He also indicated that tokens sent to the address will be ignored, as engaging with them would require additional effort. The platform has emphasized that it will not issue a token, warning users to be cautious of potential scams impersonating the service.
ReachMe.io has made clear that there is no official token linked to its platform. Users are urged to remain cautious and avoid engaging with any tokens that claim to be affiliated with ReachMe.io, as such claims are considered fraudulent. The platform emphasized that no token is connected to the project and warned users to be careful about what they purchase.
This clarification follows heightened attention around the Binance ecosystem. A recent example includes CZ’s first decentralized exchange (DEX) trade involving the meme coin TST, which triggered a 50% price spike, highlighting the notable impact of his market activity.
While no future plans have been formally announced, ReachMe.io’s early growth suggests it may expand in scale or functionality. By linking message fees to charitable initiatives and BSC project support, the system introduces a mechanism for redistributing user payments into ecosystem development, while also reinforcing the utility of BNB in user-to-KOL engagement.
This article has been refined and enhanced by ChatGPT.
