IDO Marketing Services to Elevate Your Blockchain Launch Success
Since the most well-known method of crowdfunding for Web3 projects – ICO – has become less trusted (for example, 2018, considered one of the years with the largest number of ICOs, can “boast” of unflattering statistics stating that 8 out of 10 ICOs turned out to be a scam), emerging solutions within the Web3 ecosystem have turned their attention to its alternative – IDO (Initial DEX Offering).
However, while this method of attracting early investors is considered more reliable, it still requires certain marketing efforts to create the necessary interest and encourage people to buy a new cryptocurrency.
Below, the Coinband team, a world-renowned IDO marketing agency, will share their insights on what exactly these marketing efforts should consist of.
What Is the Essence of IDO?
An IDO is a new crowdfunding method that allows crypto projects to launch their tokens (crypto coins) through decentralized exchanges (DEXs). Unlike an ICO, where they are sold before exchange listing, an IDO allows these tokens to be immediately listed on the DEX through which they are issued.
This means that project teams no longer need to raise assets for pools; instead, a pool is created on the DEX after the IDO on its own or third-party launchpad, without the need for a middleman.
At the same time, to be allowed to list on DEXes, projects have to be checked by them to ensure that they meet the launchpad’s standards – actually, this requirement defines the IDO’s reliability for potential investors.
The Most Effective Methods to Promote Your IDO
There are many types of digital marketing these days, and choosing the best combination of measures that will bring you the best results can be quite challenging, especially, when you have some time and budget constraints. That’s why we propose to consider five of the most effective ways to promote your IDO on the digital plane.
Website development
Most likely, your project already has its own website, but many of the Web 3.0 solutions also launch separate websites dedicated exclusively to the IDO event. Thus, there, they get the opportunity to consolidate all the necessary information about the upcoming crowdfunding (including placing links to decentralized exchanges where the listing will take place) and launch a time counter that will remind its visitors how much time is left until the start/end of the IDO.
Content creation
Content creation is probably the first thing you should start with. These can be SEO articles for posting on your project’s website or texts for guest posting. Among other things, it also makes sense to direct your activities to YouTube, where you can post content in the format of podcasts, AMA sessions, and educational videos – this way, your audience will be able to get to know you better and be imbued with your charisma through the screen.
PR
Public relations is a type of marketing aimed primarily at strengthening your authority against the background of competitors. Indeed, if any digital resource, that is popular in the Web3 community, publishes an article about your project, this will most likely strengthen its market position and attract the necessary interest from investors. At the same time, it is worth noting that if you try to directly contact representatives of these web resources personally, you may have to wait too long for your publication to be posted.
That is why, in order to successfully and quickly achieve your goals in the context of PR, it is better to collaborate with professional crypto marketing agencies that have established contacts with such media.
Community building and SMM
This is what forms an audience of your potential users, followers, and of course, investors – that is why it is so important to pay special attention to community building. Depending on the strategy you choose, you can concentrate your activities on social networks, create separate communities in Telegram and Discord, open subreddits on Reddit, and, of course, conduct airdrops, bounty programs, and other events aimed at expanding and engaging the audience.
PPC
This type of promotion is aimed at carefully setting up advertising platforms to accurately determine the audience that can be interested in your project. All this requires certain professional skills, so we strongly recommend entrusting this task to professionals – otherwise, you risk spending a huge budget on PPC and not getting any return from it.
Final Thoughts
We hope that now, you understand what types of digital marketing are most effective for promoting IDO and will be able to build a sustainable and viable strategy to make it successful and bring you the required amount of investment.
At the same time, each of the above methods has its own specifics, namely being implemented for Web 3 projects, so to get a guarantee that all measures taken to promote your project will pay for themselves and bring you maximum ROI, it is better to contact a professional Web3.0 marketing agency, for example, Coinband. We attract about 100 thousand new token holders per month to the projects we cooperate with, so you can join them, too, today.
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