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News/Reddit Moon Mission: Crypto Holdings & Google AI Deal Fuel IPO Launch

Reddit Moon Mission: Crypto Holdings & Google AI Deal Fuel IPO Launch

Van Thanh Le

Feb 24 2024

5 months ago3 minutes read
Chibi robot celebrates Reddit's IPO with Bitcoin and Ethereum

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Reddit Doubles Down on Crypto: Treasury Holds Bitcoin and Ethereum, IPO Looms

Reddit is making waves in the cryptocurrency world. In a Feb. 22 initial public offering filing with the United States Securities and Exchange Commission, the social media giant, known for its vibrant online communities, revealed it has been strategically investing its excess cash in Bitcoin (BTC) and Ethereum (ETH) since 2022. This move puts Reddit in the company of other crypto-forward businesses like MicroStrategy and Tesla.

By the close of 2023, Reddit's treasury was exclusively composed of Bitcoin and Ethereum, a clear testament to the company's belief in these digital assets, despite their relatively minor contribution to the firm's overall financial health.

Further diving into the world of digital currencies, Reddit has not only invested in them but also integrated blockchain technology into its operations. The platform has started accepting Ether and Polygon (MATIC) as payment methods for certain virtual goods. This move is part of a broader experimentation with digital currencies, indicating Reddit's commitment to exploring innovative financial technologies beyond traditional investment avenues.

Reddit's IPO launch fueled by crypto and AI innovation.webp

The anticipation around Reddit's financial strategies reached a new height with its initial public offering (IPO) filing with the U.S. Securities and Exchange Commission (SEC). Opting for the ticker symbol "RDDT" on the New York Stock Exchange (NYSE), the filing reveals a significant pivot in Reddit's approach to leveraging blockchain technology and cryptocurrencies. 

Reddit's S-1 registration showed a $90.8 million net loss in 2023, despite a 20.6% increase in revenue to $804 million. A January 28 Bloomberg report suggests that Reddit's valuation, once at $10 billion in 2021, may now only reach around $5 billion.  

Reddit and Google Team Up for AI Boost and Content Visibility

Reddit has deepened its ties with Google, opening the floodgates to nearly two decades of user-generated content for AI model training. This collaboration is set to revolutionize content discovery and accessibility on Reddit, making it easier for users to find the information they seek.

With a hefty price tag of $60 million annually, Google gains the key to Reddit's treasure trove of data through its Data API, promising to enrich Google's offerings with insights drawn from Reddit's diverse and extensive content library. This exchange isn't just a one-way street; Reddit gets to harness the power of Google's Vertex AI, promising to supercharge its search capabilities and more, marking a significant leap in Reddit's journey to leverage cutting-edge AI for platform enhancement.

Reddit leverages AI and data to power its future.webp

However, this partnership has stirred the pot among Reddit's community, sparking debates over privacy concerns and the ethical use of user-generated content. The challenge of filtering out problematic content from the AI's training dataset adds another layer of complexity to this ambitious endeavor.


This strategic alliance is not just about technological advancement; it's a clear signal of Reddit's broader ambitions. As the platform reportedly sets its sights on an IPO in March 2024, following its initial SEC filing in 2021, this partnership underscores Reddit's commitment to innovation and growth, aiming to solidify its position in the market through strategic collaborations and technological breakthroughs.


1. Is Reddit really investing in cryptocurrency?

Yes! Reddit has been strategically buying Bitcoin and Ethereum since 2022, and by the end of 2023, their treasury solely consisted of these digital assets. This shows their belief in crypto's potential, despite its current volatility.

2. How is Reddit using blockchain technology?

Beyond investing, Reddit is accepting Ether and Polygon for virtual goods, showcasing their experimentation with crypto payments. They're also partnering with Google to leverage AI trained on Reddit's vast user data, aiming to improve content discovery and search functionalities.

3. Is Reddit's Google partnership a good thing?

The $60 million deal grants Google access to Reddit's data for AI training, potentially enriching Google's offerings. In return, Reddit gets access to Google's advanced AI tools. While this promises advancements, it has sparked privacy concerns and debates about ethical data use.

4. What does this mean for Reddit's IPO?

The crypto holdings, Google partnership, and upcoming IPO in March 2024 signal Reddit's commitment to innovation and growth. They're aiming to solidify their market position through strategic collaborations and cutting-edge technology, but their financial success and the long-term impact of these moves remain to be seen.

This article has been refined and enhanced by ChatGPT.

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