Rumble to Acquire Northern Data in $767M All-Stock Deal as Tether Commits $150M for GPU-Powered AI Push

Acquisition Positions Rumble and Tether to Build a Decentralized AI Infrastructure Giant

TL;DR:

• Rumble to acquire Germany’s Northern Data in a $767 million all-stock deal.
• Tether to invest $150 million in GPU services, becoming anchor customer.
• Deal expands Rumble’s AI and data-center capabilities, shifting it beyond video hosting.

Rumble Inc. has announced plans to acquire Northern Data AG, a German high-performance computing company, in an all-stock transaction valued at approximately $767 million. The deal, unveiled on November 10, 2025, will see Rumble issue 2.0281 Class A shares for each Northern Data share, giving Northern Data shareholders an estimated 30.4 percent stake in the merged entity. The move marks a significant strategic expansion for Rumble, originally known for its video-sharing platform, as it pivots toward large-scale AI infrastructure.

The transaction includes a potential additional cash consideration of up to $200 million if Northern Data successfully sells its Corpus Christi, Texas, data center before the deal closes. Once finalized, the merger would consolidate Northern Data’s portfolio of roughly 22,400 Nvidia GPUs—including about 20,400 H100s and 2,000 H200s—and approximately 850 megawatts of energized data-center capacity across several facilities in Europe and the United States. The company’s upcoming Maysville, Georgia, site is expected to add another 180 megawatts upon completion, further expanding Rumble’s computing backbone.

Tether, which already owns around 54 percent of Northern Data, will become Rumble’s largest shareholder by exchanging its stake under the same terms. The stablecoin issuer has pledged to purchase up to $150 million worth of GPU services from the combined company over the next two years, effectively securing a key customer pipeline for Rumble’s AI business. The partnership also strengthens Tether’s ambition to develop its own decentralized AI ecosystem, minimizing dependency on major cloud providers.

Northern Data’s assets—spanning its Taiga GPU-as-a-Service unit and Ardent data-center operations—will integrate into Rumble’s cloud infrastructure arm. Meanwhile, Northern Data plans to offload its crypto-mining division, Peak Mining, through a pending $235 million sale to U.S. miner Elektron Energy LP, with $175 million expected upfront. This divestment aims to streamline its balance sheet and clear the path for the acquisition’s completion.

Rumble’s chairman and CEO Chris Pavlovski called the deal a cornerstone for future growth, stating, “This is how we build the AI ecosystem for the future, from the ground up.” The transaction remains subject to regulatory approval in both the U.S. and Germany, with the exchange offer and closing anticipated by the second quarter of 2026. While the final terms may change, the acquisition underscores a notable shift in Rumble’s strategy—from digital content platform to a major player in the AI infrastructure race—fueled by one of the crypto industry’s biggest names.

This article has been refined and enhanced by ChatGPT.