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News/Tether Expands Influence with Juventus Stake, Eyes Digital Asset Integration in Sports

Tether Expands Influence with Juventus Stake, Eyes Digital Asset Integration in Sports

Van Thanh Le

Feb 15 2025

8 hours ago2 minutes read
Cyberpunk robot in a neon-lit stadium kicking a holographic football

Stablecoin Giant Tether Joins Juventus as Minority Stakeholder

Tether, the company behind the world’s largest stablecoin, USDT, has taken a strategic step into the sports industry by acquiring a minority stake in Juventus Football Club. The move signals the firm’s commitment to weaving digital assets into mainstream industries, including professional sports. The company’s announcement on Friday emphasized its goal of driving adoption for digital currencies and stablecoins beyond the crypto sector.

Tether CEO Paolo Ardoino framed the investment as a stepping stone toward broader integration of emerging technologies within the sports world. “Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally,” Ardoino said. The firm aims to leverage this partnership to explore innovative collaborations and reshape how digital assets interact with global sporting ecosystems.

Juventus, one of Italy’s most storied football clubs, boasts a lineup of high-profile partnerships, including Adidas, Allianz, and crypto investment platform zondacrypto. Tether’s involvement further strengthens the club’s ties to the digital asset industry, positioning it as a key player in the ongoing convergence of sports and blockchain technology.

The move comes amid Tether’s strong financial standing, with the company reporting $13 billion in net profits in 2024. Additionally, USDT dominates the USD-pegged Ethereum stablecoin market, holding over half of its total supply. The firm’s investment in Juventus highlights its broader ambition to extend its reach beyond financial markets and into sectors with mass consumer engagement.

This article has been refined and enhanced by ChatGPT.

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