USDVisa Launches Global Stablecoins Advisory Practice as On-Chain Settlement Volume Hits $3.5 Billion Annually
Payments Giant Positions Stablecoins as Core Financial Infrastructure for Banks, Credit Unions, and Enterprises
TL;DR
- Visa introduced a global Stablecoins Advisory Practice on Dec. 15, 2025, targeting banks, fintechs, credit unions, and enterprises.
- The advisory unit has already completed over 20 client engagements and builds on Visa’s $3.5 billion annual stablecoin settlement volume.
- The move signals Visa’s view of stablecoins as long-term payment and settlement infrastructure, not a niche crypto experiment.
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Visa is formalizing its stablecoin strategy with the launch of a global Stablecoins Advisory Practice, a new consulting initiative designed to help financial institutions and businesses navigate the rapidly evolving digital money landscape. Announced on December 15, 2025, the practice operates under Visa Consulting & Analytics and reflects the company’s push to embed stablecoins deeper into mainstream payment infrastructure. The initiative targets banks, credit unions, fintech firms, merchants, and enterprise clients seeking clarity on where stablecoins fit into their products, operations, and long-term strategies as regulation and adoption accelerate worldwide.
The advisory practice focuses on practical execution rather than theoretical exploration. Visa says it provides structured support across stablecoin education, market analysis, strategy design, technology integration, and go-to-market planning. Clients are guided through identifying viable use cases, assessing commercial potential, and understanding the operational and risk implications of deploying stablecoin-based solutions. Training programs and executive briefings form a core component, alongside a dedicated Visa University course built to educate product teams and decision-makers on digital money, blockchain settlement, and emerging payment rails.
Visa disclosed that the advisory unit had already been active for several months before the public announcement, completing more than 20 engagements globally. Early participants include Navy Federal Credit Union, VyStar Credit Union, and Pathward, institutions that used the service to evaluate whether stablecoins could improve payment speed, reduce costs, or unlock new member-facing services. Executives from these organizations highlighted the value of tailored analysis and actionable recommendations, describing the consultations as instrumental in translating abstract crypto concepts into concrete business considerations.
The launch builds on Visa’s existing footprint in stablecoin payments. The company processes approximately $3.5 billion in stablecoin settlement volume annually and supports more than 130 stablecoin-linked card programs across over 40 countries. Visa began piloting blockchain-based settlement using USDC in 2023, positioning itself early among major payment networks experimenting with on-chain alternatives to traditional correspondent banking systems. These efforts have expanded into card issuance, cross-border payouts, and treasury settlement use cases, forming the operational backbone behind the new advisory offering.
Visa leadership has framed stablecoins as next-generation settlement infrastructure rather than speculative assets. Chief executive Ryan McInerney emphasized this view in a December shareholder letter, pointing to stablecoin-linked cards, token-based settlement, pre-funded cross-border transfers, and direct wallet payouts as core elements of the company’s roadmap. Senior executives within Visa Consulting & Analytics echoed that message, arguing that a coherent stablecoin strategy is becoming essential as digital money moves closer to everyday financial activity.
Market context plays a significant role in the timing of the advisory launch. The global stablecoin market has grown to hundreds of billions of dollars in circulation, while regulators across the U.S., Europe, and Asia continue refining frameworks for issuance, custody, and use. Visa’s advisory unit is positioned as a bridge between legacy financial institutions and this evolving regulatory and technological environment, emphasizing compliance, security, and risk management alongside innovation.
By institutionalizing stablecoin consulting, Visa is signaling that blockchain-based settlement is shifting from experimentation to execution. The company’s strategy suggests a future where stablecoins coexist with traditional payment rails, supported by established networks rather than operating outside them. For banks and enterprises weighing how to engage with digital money, Visa’s message is that stablecoins are no longer optional research projects, but infrastructure decisions that require deliberate planning, technical readiness, and regulatory awareness.
This article has been refined and enhanced by ChatGPT.
