USDWalmart’s OnePay Banking App to Introduce Bitcoin and Ethereum Trading Later in 2025
Retail Giant’s Fintech Arm Expands Into Digital Assets With Crypto Trading and Custody Plans
TL;DR
- Walmart-owned OnePay to add Bitcoin and Ethereum trading and custody features to its app by late 2025.
- Integration powered by ZeroHash, enabling conversion of crypto into spendable cash within the app.
- Move positions OnePay as a U.S. “super app,” directly competing with PayPal, Venmo, and Cash App.
Walmart’s financial technology arm OnePay is preparing to roll out cryptocurrency services to millions of its users before the end of 2025, signaling one of the most significant retail-driven forays into digital assets in the U.S. market. The company plans to introduce Bitcoin and Ethereum trading and custody on its mobile app, expanding its suite of banking tools to include direct crypto integration. According to multiple reports published on October 3, 2025, the launch will allow users not only to buy and hold crypto but also convert digital assets into cash that can be seamlessly spent across Walmart’s massive retail network.
The initiative is being developed through a partnership with ZeroHash, a regulated crypto infrastructure provider that specializes in settlement and custody solutions. ZeroHash, which recently closed a $104 million Series D-2 funding round with support from Morgan Stanley and Interactive Brokers, will power the back-end technology behind OnePay’s crypto rollout. This structure ensures regulatory compliance while giving OnePay users access to one of the largest retail distribution networks in the United States. Walmart serves roughly 150 million customers weekly across its physical and online platforms, and OnePay’s direct link to checkout systems is expected to streamline consumer spending with digital assets in a way that few fintech competitors can replicate.
OnePay already operates as a multipurpose banking app, offering high-yield savings accounts, debit and credit cards, buy now pay later services, and credit-building tools. Earlier this year, the company relaunched its credit card program with Synchrony, introducing both a Walmart-exclusive card and a general Mastercard, with integration tied directly into the OnePay platform. The app has also moved into wireless services, offering unlimited 5G data plans in partnership with Gigs and AT&T at approximately $35 per month. Its rapid expansion has already made it one of the most downloaded finance apps in the country, ranking fifth on the Apple App Store and surpassing household names such as JPMorgan, Chime, and Robinhood.
Reports indicate the crypto features will be introduced later this year, although no firm date has been confirmed. Once live, OnePay users will be able to trade Bitcoin and Ethereum, store them within the app, and instantly convert holdings into U.S. dollars to pay off credit balances or make retail purchases. Market observers highlight that this structure transforms digital assets from speculative instruments into spendable balances directly usable in everyday life. A recent surge in the crypto price index, including Bitcoin pushing past $121,000 during the so-called “Uptober” rally, provides additional momentum for OnePay’s launch. With the broader coin market cap climbing alongside this surge, the integration comes at a moment of renewed optimism across the sector.
The move reflects a broader trend among fintech platforms racing to position themselves as “super apps” capable of blending traditional banking services with crypto rails. PayPal, Venmo, and Cash App have already added crypto features, but Walmart’s advantage lies in its retail footprint and ability to merge commerce with digital finance. Analysts describe OnePay’s model as creating “buy, hold, and spend” functionality under a single ecosystem. If executed as planned, the app could reduce frictions between digital assets and mainstream spending, placing crypto directly in front of Walmart’s enormous customer base.
Regulatory considerations remain a factor in determining how quickly the rollout proceeds. SEC Chair Paul Atkins has recently emphasized the importance of applying a “minimum effective dose” of regulation to multi-service platforms such as OnePay, noting that while consumer protections are necessary, overregulation risks stifling innovation. This perspective aligns with the growing sentiment in Washington that crypto services embedded into mainstream finance should be governed with flexibility rather than blanket restrictions. Still, the success of the rollout will depend on how efficiently OnePay navigates compliance hurdles and secures approval across various jurisdictions.
For Walmart, the addition of crypto services through OnePay signals a deeper commitment to embedding digital assets into everyday financial flows. The integration of Bitcoin and Ethereum trading and custody into the app underscores how traditional corporations are adopting blockchain-powered tools to enhance consumer offerings. If successful, the move could significantly alter how U.S. consumers view digital assets—no longer as speculative assets tracked solely by the crypto price, but as functional instruments for commerce, seamlessly connected to the world’s largest retailer.
This article has been refined and enhanced by ChatGPT.
